Picture Your Brand: How You Show Up Matters — Media & Promotion Plan
Event Overview
Picture Your Brand: How You Show Up Matters is a professional networking and educational event designed to help individuals and business owners understand how they present themselves through photography, communication, personal appearance, and professional interactions. The event will feature Jordan Block of Pixel Perfect Photography and two additional guest speakers who will share their perspectives on personal and professional branding.
The target audience includes local business owners, entrepreneurs, professionals, creatives, marketing professionals, and individuals interested in strengthening their personal brand in the Concord and Charlotte areas.
1. Pre-Event Promotion Strategy
The promotional strategy will use the PESO model—Paid, Earned, Shared and Owned Media—to create awareness, encourage registration and build community engagement.
Paid Media
Channels:
- Instagram and Facebook sponsored posts
- LinkedIn sponsored posts
- Local online event listings
- Targeted digital advertising
Why these channels fit:
Instagram and Facebook are appropriate for visually showcasing the event and reaching local adults, entrepreneurs and professionals. LinkedIn is particularly useful for reaching business owners, marketing professionals and corporate audiences.
Content:
- Event announcement graphics
- Speaker introduction graphics
- Short promotional videos
- “How do you show up?” teaser questions
- Countdown graphics
- Registration advertisements
Timeline:
Paid promotion will begin approximately three weeks before the event. A small initial campaign will build awareness, followed by increased advertising during the final week. The strongest registration-focused ads will run during the final three to five days.
Earned Media
Channels:
- Independent Tribune
- Charlotte Business Journal
- Local television and radio news
- Local community calendars
- Business and entrepreneurship blogs
The Independent Tribune is a strong local target because it covers Cabarrus County and publishes community news and events. The Charlotte Business Journal is appropriate for the business angle because its coverage includes entrepreneurs and small businesses.
Content:
- Press release
- Personalized media pitches
- Interview opportunities with Jordan Block
- Event photographs
- Speaker information
- Local-business branding tips
Timeline:
The press release will be distributed approximately three weeks before the event. Personalized pitches will follow shortly afterward. Media follow-ups will occur about one week before the event and again two to three days before the event when appropriate.
Shared Media
Channels:
- Community Facebook groups
- Partner social-media accounts
Why these channels fit:
Shared media allows attendees, speakers, business partners and community organizations to help spread the event organically. This is especially useful for a networking event because professionals can invite colleagues and share the event with their own networks.
Content:
- Event announcement
- Speaker introductions
- Reels and short videos
- Countdown Stories
- Behind-the-scenes preparation
- Questions such as “What does your brand say before you say a word?”
- Partner reposts
- Attendee-generated content
Timeline:
Shared promotion will begin three weeks before the event and increase during the final week. Speakers and partners will receive ready-to-share graphics and suggested captions to make participation easy.
Owned Media
Channels:
- Pixel Perfect Photography website
- Event registration page
- Email newsletter
- Blog
- Pixel Perfect Photography social channels
Why these channels fit:
Owned media gives Pixel Perfect Photography complete control over the event message and provides a central location where audiences can learn about the event and register.
Content:
- Dedicated event webpage
- Event description and speaker bios
- Registration button
- Blog article about personal branding
- Email invitation
- Reminder emails
- Post-event recap
Timeline:
The event webpage and registration form will launch approximately three to four weeks before the event. Email promotion will follow with an initial invitation, a one-week reminder and a final reminder 24 hours before the event.
2. Messaging Plan
Key Message
Your brand is communicated before you ever say a word. Picture Your Brand: How You Show Up Matters will help attendees understand how their photographs, appearance, communication and interactions contribute to the way others experience their personal or professional brand.
Proposed Tagline
“Your brand speaks before you do. Make sure it’s saying the right thing.”
Proposed Hashtag
#PictureYourBrandNC
Additional hashtags:
#HowYouShowUpMatters #PixelPerfectPhotography #ConcordNC #CharlotteNC #PersonalBranding #SmallBusinessNC
Sample Email Invitation
Social Media Post 1 — Event Announcement
Visual: Professional photo of Jordan Block photographing a client, with the event title and date overlaid.
Caption:
What does your brand say about you before you even say a word?
Join Pixel Perfect Photography for Picture Your Brand: How You Show Up Matters—a networking and educational event focused on photography, communication and personal branding.
Come learn how the way you look, speak and show up can influence how people experience your brand.
📅 October 22, 2026
📍 VAPA Center 700 N Tryon St, Charlotte, NC 28202
🎟️ Register: https://svdpixelperfect.com/events/
Your brand speaks before you do. Make sure it’s saying the right thing.
#PictureYourBrandNC #HowYouShowUpMatters #PixelPerfectPhotography #ConcordNC #PersonalBranding
Social Media Post 2 — Engagement/Teaser
Visual: Split image showing a professional headshot, a business owner speaking to a group and someone networking.
Caption:
Your photo. Your voice. Your presence. Your brand.
How are you showing up?
At Picture Your Brand: How You Show Up Matters, we’ll explore the different ways people experience your brand—from the photos you use online to the way you communicate in person.
What is one thing you want people to remember about your brand?
Tell us below 👇
#PictureYourBrandNC #HowYouShowUpMatters #PersonalBranding #SmallBusinessNC
Social Media Post 3 — Countdown
Visual: Countdown graphic with a professional portrait and “3 Days to Go!”
Caption:
3 DAYS! 📸
It’s almost time to Picture Your Brand.
Bring your questions, your business cards and your ideas—and get ready to connect with other professionals who want to make a lasting impression.
Don’t miss Picture Your Brand: How You Show Up Matters.
📅 October 22, 2026
📍 VAPA Center 700 N Tryon St, Charlotte, NC 28202
🎟️ Register: https://svdpixelperfect.com/events/
Your brand speaks before you do.
#PictureYourBrandNC #HowYouShowUpMatters #ConcordNC #CharlotteNC
3. Media Outreach Plan
Press Release Headline
Local Photography Business to Host “Picture Your Brand: How You Show Up Matters” Event for Entrepreneurs and Professionals
Press Release Lead
CONCORD, N.C. — September 19, 2026 — In a world where first impressions increasingly happen online, Pixel Perfect Photography will bring local entrepreneurs and professionals together for “Picture Your Brand: How You Show Up Matters,” an educational networking event designed to explore how photography, communication and professional presence shape the way people experience a brand.
Target Media Outlets
1. Independent Tribune
A strong local pitch because the publication covers Concord, Kannapolis and Cabarrus County, including local community news and events.
Independent Tribune Sample Press Release
2. Charlotte Business Journal
A strong niche target because its reporting includes entrepreneurs and small businesses throughout the Charlotte region.
Charlotte Business Journal Sample Press Release
3. Radio Free Cabarrus
A potential community-media target because it currently publishes local Cabarrus-area news and features community-focused content.
Radio Free Cabarrus Sample Press Release
Pitch Angle
The event is newsworthy because it connects personal branding, small-business development and the growing importance of visual communication with a local professional audience.
Rather than pitching the event simply as a photography workshop, the media pitch will focus on the larger question:
How are local entrepreneurs and professionals using their appearance, photography, communication and personal interactions to build trust and differentiate themselves?
Jordan Block can serve as an expert source for interviews about the role of professional photography in personal branding and business communication.
4. Community Partnerships and Influencer Tie-Ins
Community Partner: Cabarrus Regional Chamber of Commerce
The Cabarrus Regional Chamber of Commerce would be a natural community partner because it connects local businesses and organizations and provides opportunities for businesses to build relationships and increase visibility.
Partnership approach:
Pixel Perfect Photography could contact the Chamber several weeks before the event and provide:
- A short event description
- Digital event flyer
- Registration link
- Speaker information
- Suggested social-media copy
The Chamber could promote the event through its member communications, event calendar or social channels if the event meets its promotional requirements.
Local Influencer/Micro-Influencer
A Concord- or Charlotte-based small-business, entrepreneurship or lifestyle creator with a local audience would be a good fit.
The influencer could:
- Share an event announcement
- Create a short video explaining why personal branding matters
- Encourage followers to register
- Attend the event and create behind-the-scenes content
- Share an event recap
The collaboration would be approached as a community partnership rather than a traditional advertisement, emphasizing the value of helping local professionals learn and connect.
5. Event Registration and Follow-Up Strategy
Registration
Attendees will register through a registration page or a dedicated registration form on the Pixel Perfect Photography website.
The registration page will collect:
- Name
- Email address
- Company/business
- Optional social-media handle
- One question attendees would like answered during the event
After registering, attendees will receive an automated confirmation containing the event details and an option to add the event to their digital calendar.
Reminder Schedule
Immediately after registration: Confirmation email and calendar information.
One week before: Reminder email with speaker information and event highlights.
24 hours before: Final reminder containing event location, parking/access information and start time.
Day of event: Short “We’re excited to see you!” reminder.
Post-Event Follow-Up
Within 24–48 hours:
- Thank-you email
- Short attendee survey
- Event photos
- Key takeaways
- Social-media recap
Attendees will also be invited to:
- Follow Pixel Perfect Photography
- Join the email list
- Visit the website
- Learn about photography services
- Attend future networking or educational events
The follow-up strategy will turn a one-time event into an opportunity for continued community engagement and relationship building.
6. Metrics for Success
The campaign will use both quantitative and qualitative KPIs.
| KPI | What It Measures |
| Total registrations | Overall interest in the event |
| Attendance rate | Percentage of registrants who attend |
| Registration conversion rate | Percentage of people who visit the registration page and register |
| Social-media reach | Number of people exposed to promotional content |
| Engagement | Likes, comments, shares, saves and reactions |
| Video views | Interest in teaser and promotional videos |
| Website traffic | Visits to the event/registration page |
| Email open rate | Effectiveness of email subject lines and audience targeting |
| Email click-through rate | Number of recipients clicking the registration link |
| Media mentions | Number of articles, calendar listings, interviews or other coverage |
| Partner shares | Number of community organizations or businesses sharing the event |
| Audience sentiment | How attendees describe their experience and perception of the event |
| Survey responses | Attendee satisfaction and suggestions for future events |
| Post-event engagement | New followers, email subscribers and inquiries after the event |
| Qualified leads | New business or networking opportunities generated from attendees |
Success Indicators
The campaign will be considered successful if it generates strong local awareness, reaches the intended professional audience, produces registrations and attendance, earns local media or community exposure, and creates meaningful relationships that continue after the event.
The most important outcome will not simply be the number of people who attend. It will be whether attendees leave with a stronger understanding of how they present their brand and a stronger connection to Pixel Perfect Photography and the local professional community.