Focusing on channels that reach individuals, couples, event professionals, business owners, and marketing professionals while reinforcing the webinar’s message about authentic photography and standing out from AI-generated imagery is the goal. Here is what I plan to utilize to reach that audience.

Target Promotional Channels

Promotional Channel	Why It Fits the Target Audience	Content to Share	How & When It Will Be Used
Instagram	Instagram is highly visual and aligns naturally with Pixel Perfect Photography’s audience. Potential clients, business owners and event professionals can quickly see the difference between authentic professional photography and overly edited or AI-generated imagery.	Teaser reels, behind-the-scenes photos, speaker introduction, quote graphics, countdown stories, webinar topic highlights and registration reminders.	Begin 3–4 weeks before the webinar with an announcement post. Share teaser content weekly, increase to 2–3 posts per week during the final two weeks, and use Instagram Stories for countdowns and last-minute reminders during the final week.
LinkedIn	LinkedIn is especially useful for reaching business owners, corporate professionals, marketing professionals and potential commercial photography clients in the Concord and Charlotte markets.	Professional webinar announcement, short educational posts about authentic branding photography, speaker information, statistics or discussion points about AI-generated imagery, and a final registration reminder.	Launch the announcement 3 weeks before the webinar. Post educational content once or twice per week and increase reminders during the final week. A final post can be shared on the day of the webinar.
Email Marketing	Email allows Pixel Perfect Photography to communicate directly with existing clients, professional contacts and people who have previously shown interest in the business. It also provides a direct path to registration.	Invitation email, webinar description, speaker introduction, registration button, reminder email and follow-up message with key takeaways.	Send the first invitation 2–3 weeks before the webinar, a reminder one week before, and a final reminder 24 hours before the event. A follow-up email can be sent after the webinar to thank attendees and encourage continued engagement.
Local Partnerships & Community Promotion	Partnerships with local businesses, wedding professionals, event planners and networking organizations can help Pixel Perfect reach new audiences through trusted community connections. This supports the company’s goal of expanding throughout the Concord and Charlotte areas.	Digital flyers, partner social-media posts, newsletter mentions, personalized invitations and short promotional graphics that partners can share with their audiences.	Begin outreach 2–3 weeks before the webinar. Provide partners with ready-to-share promotional materials and ask them to post during the two weeks leading up to the event, with a final reminder during the week of the webinar.

Promotion Timeline

3–4 Weeks Before

• Announce the webinar on Instagram and LinkedIn.
• Send the first email invitation.
• Begin contacting local partners.
• Publish the registration link.

2 Weeks Before

• Share a short teaser video explaining the webinar topic.
• Introduce Jordan Block and the webinar’s key discussion points.
• Ask local partners to begin sharing promotional materials.

1 Week Before

• Increase social-media posting.
• Share Instagram countdowns and Stories.
• Send an email reminder.
• Post a LinkedIn reminder focused on the professional branding benefits of authentic photography.

24 Hours Before

• Share a final countdown on Instagram.
• Send a final email reminder with the time and registration/access information.
• Post a final LinkedIn reminder.

Day of Webinar

• Share a “Tonight” or “Starting Soon” Story.
• Post a final registration/access reminder.
• Encourage attendees to participate and submit questions.

After the Webinar

• Share a thank-you post.
• Post a short highlight or takeaway from the webinar.
• Send attendees a follow-up email encouraging continued engagement with Pixel Perfect Photography.

Example Posts